Video content has emerged as a powerful tool for tourism businesses to attract and engage potential visitors. This discussion will delve into the strategies and techniques that tourism businesses can employ to create compelling video content and effectively distribute it to drive visitor traffic to their destinations.

Key topics include:

Storytelling Through Video: Learn how to craft engaging narratives that highlight the unique attractions and experiences your experience offers.

Production Techniques and Tools: Gain practical advice on the technical aspects of video production.

Effective Distribution Channels: Understand the best practices for distributing your video content across various platforms, and matching content to the right audiences.

BONUS!

Joe will also be offering an addition virtual follow-up on March 19, 2025 at 1 p.m. EST to dive deeper into video marketing. These two sessions are included in your Heartland registration.