The 2025 Heartland Travel Showcase will take place in Toledo, OH on March 7-9, 2025. Most events will be held at the Glass City Center.

With its unmatched potential tours, stops and destinations, Heartland Travel Showcase is filled with sellable group ideas in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, New York, Ohio, Pennsylvania, Tennessee, West Virginia and Ontario.

Heartland Travel Showcase is designed with you in mind - it's compact, meaning less time out of the office and more time booking new tours with qualified operators. But don't let its smaller size fool you - this show is laser-focused on what matters most: helping you generate future sales.

Heartland offers a unique approach to maximizing your investment. The tradeshow's intimate atmosphere provides ample opportunities for personalized interactions with potential buyers and partners, making it a must-attend show for building strong business relationships.

But that's not all - Heartland Travel Showcase offers a wealth of resources to help you succeed. From an expert educational session to endless sellable and networking opportunities, you'll leave Heartland armed with the knowledge, tools, and connections you need to take your groups to the next level.

At this annual event, tour operators and suppliers generate solid sales leads, build relationships and book business! Take advantage of the opportunity to join the best and brightest in the travel industry. Register for Heartland Travel Showcase today and experience the benefits for yourself.

What Others Have to Say!

"Heartland Travel Showcase is one of my favorite shows that I attend on behalf of the Ark Encounter and the Creation Museum. I appreciate the intimate setting and the relationships that have developed by attending year after year. The show is always productive, driving numerous groups to our attractions and the Northern Kentucky region."

Eddie Lutz
Ark Encounter and the Creation Museum

“I enjoy coming back to Heartland Travel Showcase each year to discover new destinations, learn more about the host city, make connections with all suppliers and establish a new partnerships. Every year I’m more and more amazed how organized the show is and how they make feel everyone welcome.”

Kasia Neumeister
MARS Tour and Travel

“Heartland Travel Showcase is the perfect size show for us because of the interactions that lead to relationships for us with tour operators. I can say in only our second year of attending, we booked business directly on the floor! It’s so refreshing to go to a show where you’re not placed beside much larger cities and get lost in the shuffle. I would encourage any DMO to check out the Heartland Travel Showcase.”

Dave Kirk
Visit Owensboro

“I wouldn’t think of missing this show! Participating in Heartland Showcase is a great opportunity to meet with many venues, CVBs, and other tour operators in one location over several days. It is invaluable for planning and finalizing future adventures.”

Cheryl Adams
Adams Travel