About
It’s Where Group Business Gets Done
Heartland Travel Showcase is a group tour trade show focused on the Heartland region of the United States. The show provides the opportunity for tour operators from across the country to meet via scheduled appointments with suppliers. Without a doubt, it’s the best place to generate group sales leads focused on this area of the country.
The Show Works
Professional tour operators are actively looking for new group experiences and suppliers, even more so during the pandemic, as contacts have changed.
When professional tour operators book business, they trust you to take care of their customers. Their reputation depends on it. That’s why it’s so important to have face-to-face contact with buyers. Attending Heartland is a way to not only generate new leads, but to continue to build relationships with all buyers.
Heartland Travel Showcase is compact, meaning less time out of the office and less overnight costs. The show is laser-focused on what matters most – helping you generate future sales. That also makes the show more affordable.
New Tour Ideas Not Found Elsewhere
Heartland Travel Showcase is filled with new product ideas in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, New York, Ohio, Pennsylvania, Tennessee, West Virginia and Ontario. Crafting regional itineraries is easy!
Because the show is compact and affordable, you’re going to find many suppliers who don’t attend other shows. It’s like a secret garden of tour ideas.
Our suppliers are 100% committed to groups. Heartland Travel Showcase is the exclusive provider of EPIC Group Experience training and recognition.
Need more reasons? Check out 10 Reasons Tour Operators Should Attend Heartland Travel Showcase.
By Setting the Stage for Connections
Prior to the show, both buyers and suppliers complete online profiles. A matchmaking process occurs, and appointments during the show are set. Throughout the show, buyers and sellers meet one-on-one for six minutes. Suppliers are seated at branded tables to best reflect their group experiences.
In addition, Heartland Travel Showcase offers open trade show time and a trademarked 4-Minute Meet. These are designed to create connections beyond appointments.
Meal functions, a Friday night social event and a Saturday evening Dine-Around are more ways to build relationships and generate tours and sales leads. Kicking off this year’s show is also a sales training session that is included in registration.
Meet the Team
Janet Johnson
Showcase Manager
Sarah Herrick
Group Tour Operator Partnership Manager
Melinda Huntley
Ohio Travel Association Executive Director