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2015 Heartland Education

Group Tour Bootcamp:
Finding the Next Group

When: Feb. 19, 2015 | 1 - 5 p.m.
Where: Hyatt Regency Chicago
Cost: $65/person

Operator Registration

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Groups Web Banner



Thank You To Our Sponsors

Platinum Sponsors:
Destination Toledo Ohio Has It
Hyatt Regency Ohio Travel Association
 Tour Illinois  

Gold Sponsors:

Silver Sponsors:
Experience Grand Rapids Kankakee County CVB

Bronze Sponsors:
Chicago Southland South Shore


Showcase Attendees by Segment:

Attendees By Segment
By State:

  New York
N. Dakota
W. Virginia

Look Who's Coming to Heartland 2015!

 See You In Chicago!


Connecting Group Travel Buyers & Sellers for 30 Years!

Whether you’re buying or selling group experiences,Heartland Travel Showcase is the place to make it happen and Chicago is the place to be Feb. 20-22, 2015.

Heartland Travel Showcase brings together a diverse group of suppliers from across America's Heartland and highly qualified tour operators who plan tours in the Heartland region.

Heartland Beat - Fall 2014



As the nation’s largest regional marketplace, Heartland builds your business by linking you to sellable itineraries and professional contacts that make the most sense for your business.



Heartland Exhibitors & Tours Operators

Love Heartland Travel Showcase

When asked:

How satisfied were you with your 2014 Heartland Travel Showcase experience

Very Satisfied or Satisfied*

Exhibitor Satisfaction

97% of Exhibitors          96% of Tour Operators

On average, in 2014:

Heartland Exhibitors had the opportunity to meet face-to-face with 41 Tour Operators! 
(And that doesn't include contacts made at networking events!)

Exhibitor Appointment Distribution


Heartland Tour Operators had the opportunity to meet face-to-face with over 90 Heartland destinations!

When we asked 2014 Heartland Exhibitors:

How satisfied were you with the quality of Tour Operators in attendance?*

94% Very Satisfied or Satisfied


When we asked 2014 Heartland Tour Operators:

How satisfied were you with the quality and appeal of the Heartland destinations in attendance?*

97% Very Satisfied or Satisfied

In 2015:

More than 6,000 business meetings will be conducted on the showcase floor at the Hyatt Regency Chicagoduring the three-day Heartland Travel Showcase! 


Over 500 professional 
meetings per hour!*

*Appointments conducted over 12 hours of scheduled trade show time.

The compact show schedule means less time away from the office and more time dedicated to making business contacts.


The business contacts made at Heartland continue well beyond the show floor. We connect buyers and sellers throughout the year, including through our free quarterly publication, The Heartland Beat

If you do business in the Heartland, don’t overlook this targeted, relevant and cost-effective way to grow group travel.  

Listen To What 2014 Attendees Are Saying About Heartland!

Chris Massie TITANIC"Thank you Heartland Travel Showcase! This was my first experience and all I can say is WOW, what an organized show it is. From making appointments to arriving to the show…there’s great attention to every detail. I was especially impressed with the show guide and the detailed profile sheets on each tour operator! Hope to see you in Chicago."

Chris Massie, TITANIC Museum

Jeff Crow Bourbon "Heartland Travel offered educational opportunities, great appointments and amazing networking for our new property. This showcase allowed The Evan Williams Bourbon Experience to reach an audience in a three day period that we would have never been able to reach on our own in a three year period."

Jeff Crow, Evan Williams Bourbon Experience

Heartlad2014 Heartland Travel Showcase was fantastic! We will definitely see business this year from the show. The tour operators came ready to plan their group tours!

Sharrona Burns, CTP, Rock and Roll Hall of Fame + Museum

 "We found the tour operators very qualified and interested in our region! Great evening events gave us the opportunity to network with other regional partners and tour operators! Thank you for a well-organized Heartland Travel Showcase!"

Debbie McDonald, Historic Roscoe Village


Heartland Travel Showcase

2015 Heartland Travel Showcase
Registered Exhibitors

1000 Islands

Frederik Meijer Gardens & Sculpture Park

Philadelphia Convention & Visitors Bureau

A.C.T. Tours Guaranteed Departures

French Lick Resort

Pigeon Forge Department of Tourism

Age of Steam Roundhouse

Fresh! Ohio

Pocono Mountains Convention & Visitors Bureau

Akron/Summit CVB

Gahanna Convention & Visitors Bureau

Pontiac Tourism

American Music Theatre

Galena/Jo Daviess County CVB

Radisson Hotel at Star Plaza

Asheville Convention & Visitors Bureau

Graceland Attractions

Ramada Conference Center

Athens County CVB

Grand Hotel

Resorts Casino Hotel

BB Riverboats

Grand Ole Opry

Rising Star Casino - Resort

Berea Tourism

Grand Traverse Resort and Spa

River Cruises

Berlin Grand Hotel

Greater Cleveland Aquarium

Rivers of Steel National Heritage Area

Big Mac Museum Restaurant

Greater Licking County CVB

Rock and Roll Hall of Fame & Museum

Blackhawk Waterways CVB

Greater St. Charles CVB

Roseville Visitors Association

Bob Evans Farm (The)

Grove City Visitors Bureau

Ross-Chillicothe Convention & Visitors Bureau

Bob Neff Tours, Inc.

Hard Rock Rocksino

Sands Casino Resort Bethleham

Bowling Green & Rossford CVBs

Hardin County Chamber & Business Alliance

Sandusky County CVB

Cambridge/Guernsey County VCB

Hardy's Reindeer Ranch 

Sault Ste. Marie Convention & Visitors Bureau

Canton-Stark County CVB

Harrison County CVB

Scioto Downs Racino

Cayuga County CVB

Heritage Hotel Lancaster

Scott County Visitor Commission

Celebration River Cruises

Historic Boone Tavern

Seven Springs Mountain Resort

Champaign County CVB

Hocking Hills Tourism Association

Shepler's Mackinac Island Ferry

Chicago Show Tickets

Holiday Inn & Holiday Inn Express Hotels of Upstate New York

Shipshewana/LaGrange County CVB

Chicago Southland Convention & Visitors Bureau

Holiday Inn Chicago West Itasca

South Shore CVA

Chicago's North Shore CVB

Hollywood Casino Indiana

Southern Indiana, The Sunny Side of Louisville

Christian W. Klay Winery

Holmes County Tourism Bureau

Southwestern Michigan Tourist Council

Cincinnati Museum Center at Union Terminal

Hoosier Park Racing & Casino

Springfield Ohio CVB

Cincinnati Symphony Orchestra

Hotel Ventures Management

St. Cloud Area Convention & Visitors Bureau

Circle Michigan

Houma Area CVB

Starved Rock Lodge

Concord Hospitality

HRM Enterprises

Terre Haute Convention & Visitors Bureau

Cornwell's Turkeyville U.S.A.

Indiana County Tourist Bureau

The Dutton Theater Complex

Country Inn of Lancaster

Ithaca/Tompkins County Convention & Visitors Bureau

The Fireside

Country Tonight Theatre

J.E. Reeves Victorian Home

The Golden Lamb

Creation Museum

Jackson Journeys, LLC

The Shrine of Christ's Passion

Das Dutchman Essenhaus

Kankakee County CVB

The Six Show

Dayton/Montgomery Convention & Visitors Bureau

La Comedia Dinner Theatre

TITANIC Museum Attraction

Dearborn County Convention, Visitor & Tourism Bureau

Lake County Visitors Bureau

Toledo Museum of Art

Derby Dinner Playhouse

Lake Erie Shores and Islands

Toledo Zoo

Destination Cleveland

Lisle Convention & Visitors Bureau

Tommy Gun's Dinner Theatre

Destination Seneca County

Love Receptive Services

Trumbull County Tourism Bureau

Destination Toledo CVB

Lucille Ball - Desi Arnaz Center, Inc.

Trumpet in the Land

Destination: Greater Pittsburgh

Mackinac State Historic Parks

Turning Stone Resort Casino

Destiny USA

Made In America

Union County CVB

Detroit Zoo

Mahoning County CVB

Valley Forge CVB

Doubletree Hotel Bay City Riverfront

Mall of America

Visit Bloomington

Down the Road Tours and Events

Marion Area CVB

Visit Duluth

Dublin Convention & Visitors Bureau

Meadowcroft Rockshelter & Historic Village

Visit French Lick West Baden

Dublin Irish Festival

Michigan's Great Lakes Bay Regional CVB

Visit Hendricks County

Dubois County Visitor's Center

Minnesota Tourism

Visit Indy

Dubuque Convention & Visitors Bureau

Mountaineer Country Tours

Visit Lake County Illinois

Eat'n Park Restaurants

Muskegon County CVB

Visit Madison, Inc.

Elk Adventures & Thunder Bay Resort

My Kind of Town Tours & Events

Visit Mason City

Elkhart County CVB

New River Train Excursions

Visit McHenry Country

Embassy Suites Hotel Columbus

Niagara Tourism & Convention Corporation


Evan Williams Bourbon Experience

North Dakota Tourism

Wallhouse Hotel

Evansville Convention & Visitors Bureau

Ohio Travel Treasures

Warren County CVB

Experience Grand Rapids

Omni William Penn Hotel

Warther Museum

Fairport Harbor Tourism Council

P. Graham Dunn

Washington County Tourism Promotion Agency

Four Winds Casino Resort

PA's Laurel Highlands

York County CVB

Frank Lloyd Wright's Fallingwater

Pennsylvania's Great Lakes Region

Zanesville/Muskingum CVB