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Read the Winter 2014 Heartland Beat Online

2014 Heartland Exhibitors, submit your upcoming group tour-related news, stories, and offers for inclusion in the next issue. Click here to submit your story.

Thank You To 
Our 2014 Sponsors

Platinum Sponsors:
Destination Toledo Ohio Has It
Serendipity Ohio Travel Association

Gold Sponsors:
ABA Grove City

Silver Sponsors:
Experience Grand Rapids Kankakee County CVB
Toledo Zoo  

Bronze Sponsors:
Chicago Southland Hyatt Regency
Trumbull County  

Media Partners:
Bus Tours Magazine Crossings Magazine
CTM Media Group Tour Media
The Group Travel Leader  

Additional Sponsors:

Akron-Summit CVB
Allegheny National Forest Visitors Bureau
American Treasure Tour
Arnold Mackinac Island Ferry
Belmont County Tourism Council
Cambridge/Guernsey County VCB
Circle Wisconsin
Emerald Hospitality Association
Evansville CVB
Experience Columbus
Gettysburg Foundation
Hocking Hills Tourism Association
Holiday Inn Downtown, Columbus
Holiday Inn Express Petoskey
Holland Visitors Bureau
Landis Valley Village & Farm Museum
Minneapolis Northwest CVB
Morristown Area Chamber of Commerce
Ohio Travel Treasures
Pella CVB
Portsmouth Scioto Cvb
Put-In-Bay Jet Express
Sault Ste. Marie CVB
Swiss Valley Tours
The Blennerhassett Hotel
Union County CVB
Visit Lafayette-West Lafayette
Visit Madison  

Heartland 2014 


Tour Operators                   85
Exhibitors                           192
Booth Share                         45
Additional Delegates          67
Media Partners                     17
Total Attendance               406

Power of Group Travel      74 Bootcamp        

By State: 

  New York
N. Dakota
W. Virginia

Appointment Statistics:

Pre-Scheduled:                 4,876
Four Minute Meet:             966 
Total:                                 5,842

Average # of Professional Contacts:

Exhibitors:                         30.4
Tour Operators:                83  


Thank You For A Terrific

Heartland 2014!

  Mark Your Calendar
Heartland2015: Chicago
February 20-22, Hyatt Regency
Join us in Chicago in 2015! Request Information Now

Listen To What 2014 Attendees Are Saying About Heartland!

Chris Massie TITANIC"Thank you Heartland Travel Showcase! This was my first experience and all I can say is WOW, what an organized show it is. From making appointments to arriving to the show…there’s great attention to every detail. I was especially impressed with the show guide and the detailed profile sheets on each tour operator! Hope to see you in Chicago."

Chris Massie, TITANIC Museum

Jeff Crow Bourbon "Heartland Travel offered educational opportunities, great appointments and amazing networking for our new property. This showcase allowed The Evan Williams Bourbon Experience to reach an audience in a three day period that we would have never been able to reach on our own in a three year period."

Jeff Crow, Evan Williams Bourbon Experience

Heartlad2014 Heartland Travel Showcase was fantastic! We will definitely see business this year from the show. The tour operators came ready to plan their group tours!

Sharrona Burns, CTP, Rock and Roll Hall of Fame + Museum

 "We found the tour operators very qualified and interested in our region! Great evening events gave us the opportunity to network with other regional partners and tour operators! Thank you for a well-organized Heartland Travel Showcase!"

Debbie McDonald, Historic Roscoe Village


2014 Heartland Showcase
Archive Page

 Show Program

Directory of Attendees

Tour Operators

Education Handouts: 
Taming the Email & Info Overload Beast

3 Ways You Abuse Your Inbox

Taming the E-Mail Beast

Top Ten Email Timesavers & Productivity Enhancers

Email Subject Lines - Bonus

Sponsorship Opportunities

Code of Ethics

Airport Shuttle & Parking

Heartland Connections: Appointment Request Instructions

Exhibitor Documents:

Brochure & Contract 

Exhibitors Kit

Exhibitor Guidelines


Profile Instructions

Profile Sheet Tips

Direct Request Instructions

Group Tour Bootcamp

Tour Operator Documents:

Brochure & Application

FAM Materials

Toledo Sightseeing Tour


America's Heartland Showcased at Group Travel Marketplace

Media Contact: Jeremy Myers,
                         (614) 453-8486

3/9/2014 (Toledo, OH) - More than 200 representatives from museums, attractions, hotels, and visitors bureaus from throughout the midwest gather to demonstrate the unique experiences available to the group travel market at Heartland Travel Showcase in Toledo, Ohio, March 7-9.


Heartland Travel Showcase is the midwest’s largest motor coach marketplace and features the region’s top destinations and attractions for group tours. As a direct result of their participation, Heartland attendees have booked approximately $85,182 per business over the last three years. 


Joining forces with other states and provinces attracts more tour operators and offers selling opportunities difficult to develop without a collective effort. States and provinces represented at this year’s marketplace at the SeaGate Convention Centre included Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Missouri, New York, North Dakota, Ohio, Pennsylvania, Tennessee, West Virginia, and Ontario, Canada. 


Tourism representatives met one-on-one with tour operators who book packaged travel. The tour operators are looking for itinerary ideas that they can incorporate into future motorcoach tours they offer to their clients.


According to a recent study by the American Bus Association, groups traveling by bus spent $13.6 billion 2012, and another study says that number is likely to grow. Ninety-two percent of tour operators reported having more customers in 2013, said U.S. Tour Operators Association in a study released in December.


When a motorcoach rolls into town, it generates revenue for restaurants, hotels, museums, attractions, shops, and more. A recent study by Group Tour Magazine says one motorcoach generates at least 23 hotel rooms booked, 46 tickets sold, and 46 meals served.

Heartland Travel Showcase will be held Feb. 20-22, 2015 at the Hyatt Regency in Chicago.